I help luxury houses become quietly unforgettable.
My career has been spent inside the houses that define modern luxury — Ferrari, an LVMH maison, Luxottica, Roberto Coin — leading marketing functions at moments of transformation.
I am at my best where commercial strategy meets editorial sensibility: the launch that earns its imagery, the campaign that respects the client, the clienteling programme that actually changes a sales floor.
Today I work as an advisor, board member and fractional CMO with houses, scale-ups and private equity portfolios across Europe and the US.
Three convictions that shape every brief.
Restraint is the new luxury.
The most desirable brands of this decade say less, with more conviction. Quiet design, considered cadence.
Clienteling is a product, not a project.
Real impact comes from shipping monthly, training advisors, and rewriting incentives — not deck-driven launches.
Heritage earns the right to experiment.
Houses with strong codes can take bigger creative risks. Heritage is permission, not constraint.
Selected mentions and moments.
2024
Business of Fashion
Featured in The BoF 500 — voices reshaping luxury marketing.
2023
Cannes Lions
Jury member, Brand Experience & Activation.
2022
Robb Report
Quoted on the future of clienteling in modern luxury.
2021
Financial Times — How To Spend It
Profiled on rebuilding heritage brands for a younger HNW audience.